My aim is to bring corporate experience into police communications, particularly in the growing specialist area of employee engagement. With the policing workforce trajectory set to change dramatically, and as more diverse people enter policing, how we attract, recruit, develop and retain officers and staff will become a key communications focus. I would love to help shape this through APComm and equip force communications teams with the insight and tools to support the unprecedented workforce change over the next two years.
I have worked in communications predominantly within the private sector for more than 16 years, specialising in HR-led communications. I therefore bring to the APComm committee a breadth of experience across a range of multi-sector organisations, communications challenges and stakeholder groups.
After achieving the role of Marketing Director within a global employee engagement consultancy, in 2014 I set up my own consultancy, working with organisations to establish their employer brand and promote themselves as great employers. My communications expertise in these areas has been recognised – I’ve participated in and hosted panel debates and been an expert commentator within the HR media. My work on police officer recruitment for Sussex Police was also recently recognised by the Uplift marketing team as best practice.
My experience in this field is proving invaluable in my current role as Senior Communications Manager for Surrey Police and Sussex Police. This is a newly created role, forging a collaborative way of working on all HR-led communications across two forces to drive better engagement, improved service for our client and deliver results. In this role, I have used my expertise to transform our approach to recruitment; designing innovative campaigns which have most recently led to a 61% increase in police officer applications, including a 114% increase from females and 118% increase from those who identify as BAME. I also input into the national Uplift agenda as the communications lead for both forces, as well as advising the HR senior leadership team on how we can better inform and engage our officers and staff.
The role of police communicators is becoming ever more critical in the attraction, engagement and retention of employees. To attract the best, we need to promote ourselves as employers of choice. We also need to ensure internally that our leaders, campaigns and communications are transparent, trusting and informative to build greater engagement between the organisation and its people. I believe I can help support APComm members in these fields and would be honoured to do so as your vice-chair.