It was a busy second day for APComm 2017 which started with a detailed look at communicating with young people and the national review that has taken place. There was a lot to take away including the concern that police forces are ‘dad dancing’ in the eyes of young people they are trying to engage with. The innovative work by Avon and Somerset Constabulary using Tinder was then explained in detail to the conference attendees.
In an emotional presentation Leicestershire Police gave the details of how they developed the film about Kayleigh Haywood a 15-year-old who was murdered by a man she had met just two weeks earlier. The film was developed with her family’s support and has been shared with pupils across Leicestershire.
Two break out sessions then developed the engagement theme. One was delivered by Ben Caspersz from Claremont Communications talking about behaviour change, nudge theory and all the developments in campaigns that impact on how people operate. The second was delivered by the Institute of Internal Communication and outlined the move to creating a culture of employee engagement and involvement.
The day concluded with a taxing two hours working through a major incident and considering the decision making that needed to take place. A panel drawn from policing, police communication and National Counter Terrorism Policing communication provided expert views on the scenario as it progressed.