The importance of police communication was outlined in the final day of APComm 2017. It started with four case studies on different elements of communication and the role that police communicators played in managing the impact.
Keynote speaker Chief Constable Simon Bailey, from Norfolk Constabulary, talked about the importance of communicators to him as the head of the force and the lead for Operation Hydrant. It brought home how police communication needs to be at the heart of discussions and decision making to provide advice and support.
An expert panel concluded the conference considering the future for police communication, how it can work with media and the role within public sector communication. The panel included Chief Constable Simon Bailey, Vikram Dodd from the Guardian, Phil Roberts from BBC Head of Regional and local programmes in the North East and Cumbria, and Simon Enright Director of Communications at NHS England.
In a lively discussion the panel considered how communicators can support discussion about police budgets and finance, the balance of proactive and reactive communication, media and police relationships and the role of police communicators. The conference attendees provided feedback that they were proud of the work and contribution they make to policing and most importantly the victims and those affected.